"Nearly every person in this country has been touched by cancer in some way, and this is a simple way that we can empower our loyal customers to give back to a cause we know is important to them." "We are grateful for this opportunity to support the American Cancer Society and the incredible, necessary work that this remarkable organization does every single day," said Bill George, CEO of wet n wild. Together with millions of supporters worldwide, the Society helps people stay well, get well, find cures, and fight back against cancer. The endeavor will be supported by retail partners and brand promotions designed to generate awareness about the importance of showing love and compassion towards those touched by cancer.įor more than 100 years, the American Cancer Society has worked relentlessly to save lives and create a world with less cancer and more birthdays.
Available nationwide in over 35,000 retailers, the brand will contribute $.25 of each lipstick sold to the American Cancer Society, and will make a minimum contribution of $100,000 via the campaign, which will run through December 31 st of this year.
12, 2014 /PRNewswire/ - wet n wild ® ( announces the launch of the #MoreKisses campaign, which will kick off this month to benefit the American Cancer Society® via sales of the brand's most popular lipstick, Think Pink.
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